Friday, February 28, 2014

Ad Replication



For this project I chose the ad with the wood and screw because I knew it was a challenge. The ad above is my version, the one below is the original. I found is simple to change the tone of the wood color and change the saturation, but the most difficult part was manipulating the wood. I used the liquefy tool to twist and mold the wood, though unless done very slowly and delicately it is hard to master. I used the sharpen brush to sharpen up the lines in the wood a bit and refine the lines, and the burn and dodge tools helped me brighten or darken areas if necessary. The magnetic lasso allowed me to copy and paste the logo from the original ad and place it onto my own. I will be working with the liquefy tool more until I can master it.

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